(Article - being writen and frequently edited...this writing was prompted when a client
"cracked" recently over his concerns about money. The background title - "The Client
from Heaven, turned into the Client from Hell!" Not sure we should use that title?)
All people get triggered by, have difficulty dealing with money.
Stock traders can get readily upset as they try to manage their money
while trading stock.
Before, during, and after every trade, stock traders have their history with
money, private chatter, falacies about money, that gets them completely
our of control at the very thought of losing or spending money.
You don't need much more proof for this than your own trading experience.
Stock trader losers aren't born losers; they have their whole life of money
failures to keep them stuck in the emotional muck of losing.
This you know only too well. Losing your money in the process of trading
stocks sucks. You know it. I know it. Online trading losers hate to lose money
in the stock market and when they do and they virtuall kill themselves and
others they imagine taking their money with ongoing negative self talk.
No, I'm not going to give you the litiny of negative crap you and I can spew at
just the thought of losing money. (Remember, all 4 types of trader losers have
one thing in common - they are not profitable. It's not fun being around a
business owner in the red.
The point is, when trading stock, unless we manage who we are and what we
think as lose money we can be dangerous to ourselves, both personally (stress,
distrustful relationships) and financially (blowing out stock trading accounts).
Being out of control emotionally over money is the source of most trading stress
and it accounts for most of our losing trades. Money is the primary source of
divorces and business failures.
Consultant / Coach - Services:
Then there is the upset we can have over money when we forget what we set
out to accomplish (with a consultant / coach who are trying to help us become
successful).
This is the buyer remorse part of paying for any product of service. It's the
upset expectation and misinterpretations of promises made, implied, or
suggested.
It's inevitable, why? People are different and interpret differently.
We all have a certain level of doubt in the fulfillment of promises, however the
promises are interpreted. We make others prove themselves rather than do
whatever we need to do together to become successful.
We need to manage who we are - our thoughts, true or false, our relationships
built on trust and respect. Allowing ungrounded money conversations to get in
the way of our goals is not only a waste of time it can fill the relationship with distrust, and, whatever you want to accomplish together, comes to a hault.
So let's address the costs of our services one more time. Leaning to stock
trade the Make Money this way is expensive, no question about it.
I'm going to compare our stock trader development program with what it would
cost you to trade on your own. Without our program, you can readily piss through thousands a day or week. That's what you told us about your trading when you
came on board and that's what you put an end to at day one. So, it's not a matter
of can you afford our stock trader development program; it's more a matter of
you're not being able to survive, trading on your own again, without our program.
Think about it. Thousands a day or week, in a matter of a few months you could
easily blow out another $50,000 or $100,000 account.
Oh, and let's not forget the risk to your health and your relationships.
Do you remember what is was like, being out of control with stress, indignance, and
being told you have a short fuse by thoses in your close relationships, before we
began to work together? If not, call me. I'm real good at playing back all your
stories of losing and suffering both personally and financially.
When you compare business development costs - your costs with us and your costs
of developing any other business - our development program proves to be a bargain.
We all know any other comperable business start up will cost over $200,000.
For what? you might ask. Well let's take a look - let's start with your accountant,
your attorney, your marketing guy, your sales and marketing program, the lost
cost and income waiting for a year or two for your business to become the
success you dreamt about. That's after you blew through $50,000 or more
finding out the hard way that you will never become a profitable stock trading
winner day trading with your old school system.
When you weigh our fees (ranging from $25,000 to $50,000) for the strong
possibility of developing a lucrative trading career, with what it would cost you to
develop any other big money making potential business, our fees, your costs, are
a fraction of what it costs to develop any other business. You know this very well
or you wouldn't have paid to be in our program in the first place.
And, above all, when you get pissed-off with yourself and your coach over your
money issues, you stop learning. That's right, if you think you can simply take
what you've gained with us in our stock day trading room so far and go off trading
on your own again making thousands a day, think again. Learning and winning
does not happen that way. For you to be a consistently profitable winner you
need to trade with a coach, trade with winners, and you need a winners stock day
trading room. Sorry, there are no shortcuts.
Learning requires ongoing practice with the system, the tools, the strategy, the
tactics, and all the rules - with your consultant/coach right by your side every
day trading step of the way to your becoming a profitable trader.
Don't take my word for it. Talke to those at the top of their game. Ask Roger
Federer how he would be doing all these years without his coach, or Tiger Woods,
or Jack Welch. No trader makes it on their own - and you will not be the first
exception.
So, recognize that money is the root of all evil. You have a choice. You can allow
any financial upsets to stop progress or you can use upsets as opportunities for you
to learn something about yourself. If you recognize and begin to move through
these upsets, with our help, you have a very good liklihood of becoming a
profitable winner that much sooner than later.
Remember your upsets are you. You own them and you must learn to move
beyond them to be a champion trader. Whatever you resist will persist as a
roadblock to your success.
At the very moment you place that next trade, you could be triggered again
into inaction or innefective action. I'll leave that up to you to picture the likely
outcome.
Solving your Money Issues:
Becoming a winner is first about trust.
Trusing yourself with your money issues.
Trusing your consultant/coach, in spite of your money issues.
And trusting your vision of your stock trading future, your potential
for your stock trading career and business, over and above your chatter about
everything you think you know about money, stock markets, consulting, coaching, success, and on and on.
Your money concerns, if not managed, can cause you to "snap" from good guy to
"bad" guy in an instant.
We can all get "bent out of shape" over money. After all, for most, money is who
you are. It affects our sense of security in life. Most use money to judge others.
Or is it?
When traders ask about the money they can make stock trading, I respond by
telling them that the amount of money they can make is irrelevant while trading
stocks.
It's all about learning to trade well. It's all about managing your mood,
your trading relationships, particularly the relationship you have with money
that's important. And, of course, you need to be using a winner's system with a
coach to gain the competence required for trading results.
When you focus on, then get triggered with, money while trading, it's like
loosing your "cool" or should I say your emotions get out of control - you're
done for the day. Stop trading, pick up a book to read, go for a long walk.
When you let your emotions run and you make up all sorts of stories
about how others are doing you in, taking your money somehow, you have
been rendered useless as a stock trader.
You thoughts are full of lies and your body is chalk full of adrenolin. The next day
when the dust settles your body might be ok but you go on trying to be right about
that money matter - the money lies then own you for God only knows how long.
You know what I'm talking about - you've been there and many times.
Here's what I want you to know about money, aside from the weaknesses I've
tried to describe above.
Money is a thing, like a TV set. It's the scorecard of the value in exchange you can
add or offer others or receive in exchange from others in all the areas of your life, particularly your stock trading life.
No, there is no boogie man out there ready to jump you, no one is trying to get
you or cheat you in the stock trading business.
There is either value in exchange or value is lacking in the exchange conversations
you have with other professionals.
That noisy, constraining conversation going on in your head represents nothing
less than your life of money talk, at the ready to beat you up again.
That's all old shool crap you need to begin to displace with what's real in the
realm of money matters.
Allow that money noise go on and on in your head, as nasua, or decide to get
help to dicplace the noise with the truth.
When you let your money crap get in the way of any relationship, any business
matter, any trade you take on - the game is over and you will be the loser every
single time.
Ramblings:
Now, when clients ask me about the money they invest for our services for their
trader career and business development I agree, it's a lot of money to pay for
our consulting and coaching services, club menbership, our stock trading system,
our stock day trading room fees, and, on top of all that, our profit sharing fee.
My answer is yes it's very espensive. My other answer is that it presents an
enormous income producing opportunity for online traders, with no more than a
high school education, if that.
So go right ahead and complain about all the costs. You deserve the time to
vent. It also consumes energy. It consumes time. And it may result with your
burning a bridge in your relationship with us. So, when you've had enough
ranting and raving about the money side of the equasion, we can then talk
about the real business at hand - your making money well beyond your capability
and possibility of generating this level of big money on your own.
Continuing to focus on money in any relationship, any business, especially your
online trading business will be your primary source of failure. To allow yourself
to be distracted by a focus on money is troublesome. It's troublesome for you
to ever be successful, it's troublesome for your relationship with your consultant,
and it looks troublesome as a client with our organization. Look at the stitistics -
marriage (divorce) and business (failures) - far less than 50% make it. Why?
Because people are addicted to money - not focused on learning, not focused
on serving, not focused on learning to win.
It's not about the money at all. It's all about learning to win with the help of
your consultant/coach, practicing with a winner's system, with a winner's
strategy, with winners rules, in a winner's trading room - not arrogantly trading
on your own. Leave all the energy draining money talk for all the losers out
there in the stock market. Get focused on what you set out to accomplish with
our help. Refuse to be run by the noise. You need to regain your sense of
respect, your energy with a mood of wonder about your stock trading future,
your commitment to make it all happen as planned.
_________________________________________________
The Client from Heaven, becomes the Client from Hell
This guy, in his words, was matched perfectly for our stock trader development
program. He told me at length how he resonated with every we are up to and
everything he read on our websites that he said could finally turn from losing to
winning.
He was fully energized, grateful, cooperative, and couldn't wait to get started.
He called me the day funds were to be wired telling me he accepted a job and
I wished him well. By the way, he was former broker, a car salesman, and a car
sales manager.
A day or so later he called telling me he dediced against the job and wanted to
learn to trade stocks instead. With that kind of a flip-flop, I asked him to wait
another day before wiring money and that we only wanted about half up front,
then, if our relationship worked out, he could wire the balance which
represented the cost for our telling him all about our trading system.
So I was cautious up front, given his changing his mind. We set up the
relationship on trial basis, saying that if he still thought we were a match, and
we thought he was a match for us, after setting him up to trade new school
without our system, he could wire us the balance of new client fees.
The last thing we want is for a client to have another change of mind - quit. We
want only serious clients who plan and coommit to completing the full program.
Saying another way - we don't want losers who sabatage their relationship with
us in any way so as to remain losers. Life's too short for that proposition. We
are here to grow winners, period.
He wired the money and we started out immediately.
Our conversations, my consulting as to his sense of direction (strategy), my
coaching (displacing the old school trading discourse with our new school
stock trader thinking), and his cooperating at every step of the way for a
new client went along soothly without a hitch. There was always a sense of
urgency about making progress and I agreed to put other clients on hold to
have 2, 3, and 4 hour consulting and coaching sessions on the telephone.
Then this client, again with a sense of urgency, said he was forwarding the
balance or our full fee to have our stock trading system, the full package. I
agreed, acknowledging him as an outstanding client in every way, and as we
both felt we had a strong match for his career and business development, and
he wired the money as promised.
My client was taking it all in, delighted with every word he was taking in, like
water with a sponge. We got a lot accomplished, actually we got everything
we set out to accomplish together - stragety, tactics, rules, comuter, monitors,
broker, software installations, screen layouts, charts, minders, tab windows,
and so on - setting him up 100% to paper trade in a relatively short time with
the long consulting and coaching sessions and all. With most clients this would
have taken double or tripple the time, not in client consulting hours, but in days
as most new clients can't handle sessions lasting more than an hour or two.
He was beginning to give up much of what he knew as a an old school (loser)
trader. Ah, and you may have trouble hearing this, my client, a former online
trading broker, quickly began displacing the basics of the old trading game
with the basics of the new winners trading game. Of all the clients, he was
amazing in his energy and ability to keep pace with all that I was delivering.
I felt like I had the client from Heaven. We even exchanged conversations about
being in this business together in the future.
And he must feel like a jerk by now not knowing how to make it in this extremely competive stock trading business.
After all, he paid for everything we delivered to be fully set up to day trade,
new school, but he now has no where to go to learn to implement this powerful
system to become a consistently profitable winner. He has the system but no
one to help him gain the competence he needs to use the system.
Oh, and one other thing. He no longer has access to our trading room where
we make all the money making calls, provide valuable risk managment
guidance to optimize the profits and minimize the losses, while trading the calls.
Now that would be like an aspiring tennis player paying Roger Federer's coach
$100,000 for the system they use to keep Federer at the top of his game, only
to then quit to go off and learn to play world-class tennis with the new, powerful
system on his own.
Really, I don't you think.
Learning to be the best at any endeavor, especially day trading stocks doesn't
work that way and he now knows it. Learning happens through practice with a
coach at your side every step of the way.
_____________________________________
Being Possessed by The Money:
Why am I sharing this client history? After all, other than a snippet or two about
client related issues, consultants usually don't dwell on their clients very much.
But this client relationship was different. This client, out of nowhere, bolted again.
He abruptly quit the program, not being able to address his money issues.
My client from Heaven, like a the flick of a light switch, become the Client from Hell.
I'm using this story, not to talk about this client so much, as to share what
unexpectedly happened, so I can use the description of this experience as a
base for the money article above - for the article to be more complete, and
for the money issues to be useful for readers - clients and visitors alike.
John McLaughlin, Stock Trading - Consultant / Coach / Mentor
Helping online trading losers (dissatisfied, not profitable traders) become
consistently profitable winners, earning thousands a day - day trading stocks.
Formerly - over 25 years of helping CEO s, and other senior executives energize
their businesses, careers, and relationships – industries: banking, real estate,
insurance, and high-tech.
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